Ever thought about winning your dream car for a few quid? BOTB — Best of the Best — has become well known to anyone tempted by a car competition.
With cars regularly showcased online and winner videos shared broadly, BOTB attracts interest that goes beyond classic car fans. Below we examine who takes part, how participation is measured, and what those numbers really mean for players and observers alike. The next section looks at current player counts and how popular BOTB has become.
Current BOTB Player Counts: How Popular Is BOTB?
BOTB’s profile has grown in recent years thanks to high-value car prizes and an active online presence. According to company reports and public disclosures, more than 850,000 people have registered since its launch. That figure mixes long-term account holders with those who tried the site just once.
Each week, industry estimates suggest between 40,000 and 70,000 unique players enter the Dream Car and Midweek Car competitions. Monthly totals are higher as casual players join during promotions or when particularly desirable cars are offered.
Compared with other British prize-draw operators, BOTB performs strongly on weekly engagement and repeat participation. Headlines such as total tickets sold or total registrations can give a different impression, so it helps to be clear about whether a number refers to unique players or to entries. Understanding that distinction makes the next sections, which look at entry methods and reporting, easier to follow.
Ways People Participate in BOTB
Most entries are purchased online via BOTB’s website or mobile site. Players pick a featured car, place a spot on the supplied photo, and buy tickets to enter. Tickets can be bought singly or in multiples within the same draw, and the site occasionally offers bundles or promotions. Subscription-style entries are also available for those who prefer regular participation.
Only adults aged 18 or over may register, and identity checks are carried out before prizes are paid out. All entry options require an account and paid tickets. There are no longer physical entry points at airports or shopping centres, so participation is entirely digital for UK-based players.
The ways people enter set the scene for how participation numbers are counted, which is explained in the next section.
Has BOTB's Popularity Changed Over Time?
BOTB began in 1999 with draws often held in public spaces, attracting local crowds. The shift to online-only competitions in the late 2000s opened the site to people across the UK and led to steady growth. Reported registered-user totals rose from around 400,000 in 2017 to over 850,000 by 2023.
This growth has been driven by a mix of factors: larger headline cars, cash alternatives, more visible winner announcements and greater use of digital marketing. Tighter regulation and the move away from in-person entry points have not reduced appeal; for many players, a clear online process and regulatory oversight have been reassuring.
Next, we explore the different types of entries and how they affect reported player figures.
Understanding BOTB Entry Types
BOTB offers a range of entry options to suit different players and budgets. The simplest is a single ticket for a chosen car and a placed spot. Multiple tickets in the same draw give one person several entries while still counting as a single unique player in most participation figures.
Bundles or discounted multi-ticket packages appear from time to time, and subscription entries automate participation for those who want to be entered regularly. These choices influence how participation is reported and how individual involvement shows up in statistics.
What Are the Different Ways to Enter BOTB?
Single-ticket entries, multiple tickets, bundle promotions and subscriptions all exist alongside the same basic entry mechanic: selecting a car, choosing a spot and buying tickets. Each method changes only how many entries a person has in a draw, not the fundamental nature of the competition.
Do Multiple Entries Affect Player Figures?
When participation is reported, unique-player counts generally refer to individuals who bought tickets, not the total number of tickets. So a person buying ten tickets in a week will appear once in unique-player totals while holding ten chances in the draw.
There is no regulatory cap on ticket numbers per player, though the operator communicates guidance on spending and encourages players to manage their activity. The relationship between tickets and entries explains why ticket sales and unique-player numbers can tell different stories about a single draw.
The next section looks at how reliable those reported figures tend to be.
How Reliable Are Player Count Reports?
Reported figures come from a mix of company disclosures, financial statements and regulatory submissions. Data published in audited or regulated documents tends to be more robust, while promotional headlines may emphasise large but less specific numbers such as total tickets sold.
A few factors limit direct comparisons. Total registered users include everyone who has ever created an account, while active-player counts may be defined differently across reports. Operators may choose to highlight weekly active users, monthly active users or overall account totals, and each measure answers a different question about participation.
To get the clearest picture, look for sources that specify whether numbers refer to unique participants, tickets sold or registered accounts. That clarity helps when comparing BOTB with other operators or tracking changes over time. The following section describes how the player community interacts around these competitions.
BOTB Community and Player Engagement
BOTB’s community activity centres on winner announcements, social posts and conversations among players. The site’s winner videos are a focal point, showcasing reactions and often drawing viewers who then join the conversation online.
On social platforms, engagement takes the form of polls, car discussions and commentary on the spot-the-ball aspect. Independent forums and groups provide spaces where adults exchange views on entries, share experiences and follow draws closely. Official channels maintain guidance about spending and participant eligibility while moderators help keep interactions civil.
Community interaction reinforces interest in upcoming draws and highlights new prize cars, helping explain why participation numbers stay steady. The final section summarises the key facts so readers can quickly take away the essentials.
The Bottom Line: Key Facts About BOTB Players
BOTB’s player base is sizeable and sustained, with clear patterns in how people enter and how participation is reported. Key points to note are:
- Around 850,000 people have registered to play BOTB, with tens of thousands taking part each week.
- Participation is entirely online, with tickets bought individually or in multiples; one person can hold several entries while still being counted as a single unique player.
- Entry is restricted to people aged 18 or over, and verification checks are completed before prizes are awarded.
- Reported figures can refer to unique individuals, total tickets sold or registered users, so understanding which measure is used matters when interpreting statistics.
- The community engages through winner stories and social discussion, keeping interest high while official channels promote sensible spending.
These points capture how BOTB operates and how participation is measured. If you want to explore specific draws or recent winner stories, take a look at the site’s latest announcements for current details and verified figures.
**The information provided in this blog is intended for educational purposes and should not be construed as betting advice or a guarantee of success. Always gamble responsibly.